Core Flows
Product features and functions
Encouraging interaction using curiosity
Soft intervention models to strengthen connection through curiosity
Final Product
Research
Competitive analysis
Understanding the unique space BAGGU holds in the market
Among brands that value sustainability, utility, and fun design, Baboon to the Moon, Béis, Calpak, and Topo Designs offer adventure, organization, trends, and durability. Despite varying loyalty systems, all four prioritize unique styling and community engagement
User interviews
Learning what attracts clients to BAGGU through surveys
I interviewed 30 Baggu customers through an online survey. The questions related to the products they own, and their thoughts on the Baggu community and brand,
User personas
Identify patterns in client perspectives
Based on interview analysis, I identified two major user groups for BAGGU: Trend-driven customers and community driven customers. Trend driven customers follow fashion trends on social media and aim to update thei rpersonal style to express themselves and appear on-trend. Community driven customers like what BAGGU stands for (sustainability, fun and utility) and enjoys meeting others who do as well. Community driven customers often find social media groups or online foums to chat with others about their purchases.
Define & Ideate
Pain Points
Specific pains that lead to a fragmented customer experience
Customers feel a fragmented experience between purchasing & community.
Prototype
User Flow
A flow that rewards users for engagement
I outlined the core user flow and the user flows for two central processes to give me an understanding of how the user will complete core actions.
Sitemap
Creating the product flow from the Information Architecture
I developed the IA to seamlessly enhance the existing BAGGU digital experience.
Wireframes
Laying the foundation for the layouts with paper prototypes and lo-fi wireframes
Design System
Expanding on the BAGGU design system
I faced some challenges while working with this design system primarily because of the UPPERCASE type interferring with the visual hierarchy
Final Product
Final Screens
An account flow that displays personalized suggestions, lets users track the items they own, and rewards them for engagement.
Reflection
Takeaways